Every March, The Greater Boston Food Bank runs its annual Spring for Meals campaign, focused on providing healthy produce to those in need. One of three major fundraising campaigns each year, Spring for Meals is pushed out on all platforms—social media, the website, transit ads, direct mail, email—as many places as GBFB can connect with their audience.
Above: Triptych liveboard, as seen on MBTA platforms throughout the network. The cyan bars indicate the gaps between the monitors. Below: The same ad, adapted for a single monitor.
