The holidays are hard for families facing hunger, which is why The Greater Boston Food Bank holds a fundraising campaign every year to help provide holiday meals to those in need. This campaign is promoted across all of our platforms, and is one of our bigger fundraising efforts each year.
For our 2022 campaign, we recognized that our audience wanted more ways to get involved—so it was the first year that we introduced GIFs to support a campaign. These GIFs were added to Giphy, and made available via keyword to those wanting to use them on social media.
