Every summer, The Greater Boston Food Bank runs a campaign that raises funds to combat childhood hunger called Growing Healthy Futures. They advertise across all platforms to promote the effort—including running ads across the Boston transit system and on billboards across Eastern Massachusetts. Below is a collection from the 2022 and 2023 campaigns.
2023: Feed the future.
Above: Triptych liveboard, seen on MBTA platforms throughout the network June 2023–September 2023. The blue bars indicate the gaps between the screens. Below: The same ad, adapted for the single monitors.
Digital Urban Panel, seen at bus and train stations throughout the MBTA network June 2023–September 2023
Digital billboard, seen throughout the Greater Boston area June 2023–September 2023.
2022: Growing minds.
A triptych liveboard that was shown on subway platforms across Boston. The cyan bars are the spacing between the screens; this ad was designed to span three monitors.
