For the 2019 BCA Ball, we had the opportunity to deviate from the established branding—we were actively working on a rebrand for the organization as a whole, and the next Ball would launch our 50th anniversary year, so we decided to create a fresh design that was unlike the identity used for the last few years. The result was a lush botanical design that worked well in print and digital; and scaled well for smaller items as well as large-scale advertisements.
