For the 2019 BCA Ball, they had the opportunity to deviate from the established branding—the BCA was actively working on a rebrand for the organization as a whole, and the next Ball would launch the 50th anniversary year, so I was tasked with creating a fresh design that was unlike the identity used for any previous fundraiser. The result was a lush botanical design that worked well in print and digital, and scaled well for smaller items as well as large-scale advertisements.
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