Over summer 2017, I worked on a campaign to help solidify Boston Center for the Arts' identity and help introduce the organization to new audiences. The campaign ultimately consisted of an 8 spread brochure mailing with an enclosed donation envelope, a series of emails, and digital collateral promoting the Annual Fund based on the visuals created for the brochure.
The brochure was sent to artists and audience members who have shown an emotional investment in the organization with the request to "Share the BCA", as well as being a staple for any outreach events and meetings with new clients, artists, and anyone else new to the organization. It lays out the history, mission, and broad scope of the BCA, as well as highlighting some of the wonderful art and artists we've featured in recent years.
